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Friday 23 December 2011

My Wife’s Sweet Potatoes



My wonderful wife
"Side hustles" or simply engaging in a side business besides our regular jobs is common these days. This is normally done with the intent of increasing ones earnings as far as income is concerned. It’s also one of the great ways of diversifying and expanding one’s horizon as far as career and business growth is concerned. Most employees in both the public and private sectors are running small businesses on the side in order to supplement their salaries. Some also hope that someday when their small businesses grow, they’ll be able to comfortably exit formal employment to fully run their own businesses.

It’s also common for business people to divert from time to time from their main area of business operation so as to try a hand in another line of business.

Sweet potatoes
It’s against this backdrop that my wife came up with an idea of selling sweet potatoes (ngwashes). My wife runs a communications consultancy firm and at this time she wanted to try her hands on something different besides her day job. This idea came as a result of the observations we had made in our Ngong neighborhood. Whenever we bought accompaniments for breakfast i.e arrow roots or sweet potatoes, we discovered that many a times they were not fresh. Sometimes these tubers were even rotten and considering the high cost of these products, my wife felt that we can give people good value for their money by trying the sweet potatoes business with the main target being our neighborhood clientele.

So after some consultations, we decided to give the “ngwashe” business a try. The most important factor was the supplies. My wife worked out the available options as far as getting our supplies is concerned. After a few weeks of consultations, we finally decided that my mum would be a great source of our sweet potatoes supplies. The main obstacle here is that my mum lives in Moi’s bridge (situated between Eldoret and Kitale towns) yet the sweet potatoes were meant to be sold in Nairobi. Unknown to my wife and I, this was going to bring about a huge logistical nightmare mainly because of the distance and the expenses involved.

When we finally got my mum to get the supplies for us, my wife sent her the amount of money needed to buy the sweet potatoes, to pay for the labor involved and for transportation expenses. Having done that we thought that the work would be done in like 2 days and we’ll be having our sweet potatoes in a short time ready to take them to the market. But this was not to be because of the heavy rains that were pounding several parts of the country at the time. This made it hard for the sweet potatoes to be harvested since the work involves a lot of digging in order to get them from the ground. By good luck the skies did clear for a while and the harvesting of the sweet potatoes commenced and was completed successfully. This was definitely a sigh of relief for us for we knew that finally, our sweet potatoes will be on the way to Nairobi.

However, that was when the real logistical issues now surfaced. The initial plans were to use one of the bus companies that also operate courier services along the Nairobi-Eldoret-Kitale route. Easy Coach Bus Company seemed to be the best option mainly because of their organized structure (or so we thought). An “employee” of easy Coach Bus Company in the Moi’s bridge office informed my mum that they will be able to transport the sweet potatoes without any problem as long as we pack them in some standardized quantity. Transport preparations were therefore being made based on the information provided by this particular Easy Coach Bus Company “employee” at the Moi’s Bridge office.

An easy coach bus
The sweet potatoes had to be transported using a motor bikes (boda boda) which had to make several trips because of the quantity of sweet potatoes involved (two 100kg bags). However upon reaching the Easy Coach offices in Moi’s Bridge town, we were informed that Easy Coach will not be able to provide the courier services as we had been informed. Apparently the “employee” who had said the company will provide the courier services wasn’t present (I thought all employees of any reliable company should be homogenous as far as the company’s services are concerned). This was a major issue that had to be solved as soon as possible.

Finally my mum decided to try using the services of Postal Corporation of Kenya (how many people still use Posta anyway?). The Postal Corporation of Kenya services turned out to be more expensive and as such we had to send more money to cater for transportation. The Posta guys informed us that the sweet potatoes will be transported to Nairobi overnight and as such we’ll be able to get our luggage (sweet potatoes) the next day early in the morning (since when were they that fast?). We however decided to keep our hopes alive hoping that the Posta people will keep their word.

To our surprise, early the next morning my wife received a call from The Postal Corporation of Kenya informing her that the sweet potatoes had arrived (this must clearly be the new face of Posta). As you can guess we were really happy that finally the consignment had arrived. My wife then made arrangements to pick the sweet potatoes from City Square post office - of course she had to deal with a particular watchman with very little knowledge on PR issues who kept on asking irrelevant questions on how sweet potatoes were transported through the Posta’s courier service. The long and the short of it is that my wife finally managed to get the consignment after a long weary wait. She was also advised by the employees there that she can have the next consignment sent straight to the Karen Post Office branch which is near our home. This is a clear indication to me that there have been some improvements at The Postal Corporation of Kenya while we have been away. And sure enough we had our second consignment picked from the Karen Post office a few days later courtesy of one great Posta employee.

The distribution of the sweet potatoes wasn’t easy but it was definitely a lesser challenging job considering what we have been through. Everyone who had a chance to taste the juicy sweet potatoes kept on asking for more of the same. I never knew people would get addicted to sweet potatoes. Within a few days all the sweet potatoes that my wife had bought were over and people kept on asking for them. This made us realize that selling sweet potatoes in the Ngong area is great business because of the high demand available.

We were unable to get more sweet potatoes from Moi’s Bridge partly because of the rains that have been causing floods in different parts of the country. However my wife is still determined to grow the sweet potatoes business after realizing that resilience, patience and hard work pays well. Having said that, we’ll be having our next huge consignment of sweet potatoes coming in early next year (2012), courtesy of my lovely wife.